Yoga Teacher Resource Podcast

Thrive as a Rural Yoga Teacher

Learn strategies for thriving as a yoga teacher when you live in a rural and/or seasonal area in this on-air coaching session with Valarie Anderson. Highlights How to approach the concept of niche when you live in a very small town. How to talk about yoga with people who only have had a very limited exposure to it and may feel skeptical about it. How to structure your class offerings when you live in a place with huge seasonal changes in weather and/or population. How to get over feeling awkward when you tell people about your classes. Plus - listen in as Valarie surprises Mado by already having a ready made niche with a ton of demand right under her nose. Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.

Teacher Centered Yoga Studio with Kaya Mindlin

An innovative yoga studio business model that is designed to center the needs of yoga teachers and support them to make a living as a teacher.  Highlights ~ Why Kaya chose this business model ~ The three prongs of a yoga studio ~ the students, the studio, the teachers and whether all three can "win" ~ Who this kind of model is for and who it isn't for ~ Why running a studio as simply as possible is good for resolving the "good girl" syndrome of perfectionism and overdoing Invitation for Inspired Action Have you thought about starting your own studio? Let us know on the Yoga Teacher Resource Facebook Group! Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.

The neuroscience of abhyasa: how to make your personal practice a habit instead of a decision

Mado shares how you can use the latest research in neuroscience to turn your personal practice from a resource intensive decision to a nourishing habit. Highlights Why habit formation is a missing piece in most teacher trainings The three main components of a habit and how to manipulate them to create an effortlessly consistent personal practice 5 types of triggers how to strengthen their effect Ritual, accountability and small wins   Invitation for Inspired Action Look for an accountability partner on the Yoga Teacher Resource Facebook Group!   Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future. The Power Of Habit by Charles Duhigg (Affiliate link)  

Lillah Schwartz on Healing Our Backs with Yoga

The queen of alignment and grandmother of yoga in Asheville shares some wisdom about functional anatomy and the best way for yoga teachers to use her book “Healing Our Backs with Yoga”. Highlights The difference between positive pain and negative pain. How to use the image of a clock face to guide your students into optimal core alignment and activation. How to work progressively to heal back pain, including what goals to prioritize in what order.   The best way for yoga teachers to get started using the sequences in Lillah's book.  Invitation for Inspired Action Pick one of the sequences from Healing our Backs with Yoga and practice it three days in a row. Share your results on the Yoga Teacher Resource Facebook Group! Links and Resources Enter to win a copy of Lillah's book on the Yoga Teacher Resource Facebook Group. Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.

[On-Air Coaching] Take Your Yoga Biz Outside The Box

Mado helps a college writing professor with a passion for yoga nidra refine her niche, develop signature offerings, and create a strategy for attracting private clients. They also dive into practices to help overcome mindset issues when feeling resistant to promotion and marketing. Highlights How to set your own standards expectations for the structure of your teaching - no matter what the yoga community is like where you live. How to work backwards when you create your events so that they practically sell themselves. A powerful practice for overcoming resistance to marketing and promotion. Two new stories you can tell yourself about marketing and promotion.   Links and Resources Sign up for a strategy session with Mado Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.  

Cue your Classes Like a Pro with Laurel Beversdorf

Upgrade your cue-ability with this mini training on language with Laurel Beversdorf. Highlights Why language is so important in the context of teaching movement and even more so when teaching yoga How to use language to support your intention for teaching 4 different types of cues you can use in your classes and why you might choose each one Why watching your students reactions to your instructions is the most important part of cueing   Invitation for Inspired Action Share it on the Yoga Teacher Resource Facebook Group!   Email subscribers get a bonus download: Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.

Eliminate Self Destructive Behavior

Mado shares her personal practice for using mindful awareness to stop engaging in behaviors that are self-sabotaging or self-destructive. Highlights Why yoga teachers engage in the same self-destructive patterns as everyone else The major reason why we engage in behavior that we know is unhealthy The two steps to diffusing the power of our uncomfortable feelings The reason that resistance to feeling is more painful than the feeling itself Some examples of how I use this practice in my personal life Invitation for Inspired Action What is your go-to self-soothing behavior that you use to avoid uncomfortable feelings? It is so helpful to own that pattern and bring it into the light of day. You are invited to share with us on the Yoga Teacher Resource Facebook Group. Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.

How (and Why) to Create Your First Yoga Video with Jess Rose

Learn everything you need to know to make your first yoga video. Jess Rose shares the inside scoop of what it takes to make a high quality yoga video your first try. Highlights The equipment you really need to make a yoga video and tips for keeping your equipment costs down. The most important things to know BEFORE you start creating your video. The 3 most compelling reasons for yoga teachers to take the plunge and make a video. The pros and cons of recording your audio separately from your video. The biggest mistakes yoga teachers make when creating their first yoga video and how to avoid them. Tips to overcome self-consciousness so that your personality shines through your video.   Invitation for Inspired Action Make your first yoga video and share it on the Yoga Teacher Resource Facebook Group!   Email subscribers get a bonus download: One Week to Your First Yoga Video. This download breaks down the steps needed to make your first yoga video into actionable and achievable milestones so that you can stay on track and produce your first yoga video in a relaxed and realistic time frame without getting sidetracked or overwhelmed.   Links and Resources Yoga Teacher Resource Facebook Group Jess Rose Join the Yoga Teacher Resource Email list to get access to the 7 step action plan and bonus content for other episodes, both past and future.

Email Newsletters Are Dead, Long Live Email Marketing

Still sending your email list a long boring newsletter filled with all the different events you have coming up? Or do you rarely send one at all? If so, you need this mini training on how to fully tap into of the power of email marketing for yoga teachers. Highlights Understand the mindset issues that prevent a lot of yoga teachers from creating an email list, growing their list, or tapping into the potential of their list and how to overcome them. Why your email list is the most powerful tool at your disposal to increase the number of people who attend your classes, workshops, and events. The most common mistakes that yoga teachers make when sending emails to their list. The reasons your email list is more valuable and potentially more effective than social media. The differences between the old (less effective) version of email marketing and current best practices. Strategies for building your email list and how to focus on attracting quality subscribers (ie - people who are more likely to end up signing up for your events).   Invitation for Inspired Action Sign up for an email service provider if you don’t already have one.  Then jot down some ideas for a lead magnet that you could use to motivate people to sign up. Share your ideas on the Yoga Teacher Resource Facebook Group for feedback.   Links and Resources Yoga Teacher Resource Facebook Group   Email Marketing Services These are all reputable companies who will stay on top of emerging laws and make sure your email marketing complies with them. They also have a good track record for helping your emails make it into the inbox of your subscribers. These are affiliate links, which means if you click through my link and sign up for a paid plan I will get a small commission.   MailChimp This is the service I currently use, however I do not necessarily recommend it above the others. I think it is pretty intuitive and has a generous free plan but if you imagine you will grow an online component to your business the other service providers listed below are considered to be more robust.   Convertkit is known for being really flexible and easy to use. If you think you’ll outgrow mailchimp, but want to make sure that you’re not getting in over your head, convertkit may be a good choice.   Aweber has been the gold standard for email marketing for a long time. As a large and established business their reputation and delivery rates are rock solid.  

[On-air Coaching] Choose a Niche That Aligns With Your Passions, Values, and Aspirations

On-air coaching calls provide real world examples of how to apply the topics of previous episodes. Hearing several examples will help you apply the concepts from last week’s episode (find and nurture your ideal yoga student) to your own situation. Highlights Karin has been teaching yoga for 10 years and works full time in the healthcare field. She would like for her niche to focus on teaching self-care as a non-negotiable rather than a luxury, but she’s not sure what population to focus on. Francine is working with a business coach who is trying to help her generate more revenue. She’s a bit overwhelmed with different options and wants to find a way to make her teaching sustainable so that she doesn’t burn out in the quest for revenue. Miranda is a digital media marketing expert and also a yoga teacher. Her company Namaste In Nature takes women who are looking for fun, safe, and healthy things to do in the Asheville, NC area on guided and curated yoga hikes. Miranda shares how even though her education is in marketing and she completely understands the benefits of niche, she had a hard time doing it herself because she was too close to the business. She also provides insight about what it’s like to work with a coach and the shifts she made in her business once she narrowed down her niche.   Invitation for Inspired Action Share the current version of your niche on the Yoga Teacher Resource Facebook Group   Links and Resources Yoga Teacher Resource Facebook Group