Yoga Teacher Resource Podcast

How to scale yourself (on-air coaching call)

Angel Coughlin’s yoga studio is expanding. Along with this extra growth comes the increasing demands on her time and attention. In this on-air coaching call, Mado talks with Angel about ways she can balance her larger vision for her studio with the realities of running (and growing) a business and while continuing to being there for her yoga students who adore her. Mado also guides her with some actionable steps she can take and information about how best to utilize tools like email marketing and videos to essentially “scale” herself and communicate her vision more effectively.  Episode highlights: What to do when there is a disconnect between what you know your message to be and what your students understand it to be.  How to meet your students’ needs through a medium that reaches more people at once Using your email list as an opportunity to get the word out about your larger vision and message. Avenues for building your email list through partnerships.  How to segment your email list and why. Differences between yoga studio email lists and independent yoga teachers   Links & Resources Join the Yoga Teacher Resource Email List

Leslie Kaminoff on the rise of fitness yoga

Leslie Kaminoff is a straight talking yoga teacher who has been around long enough to have seen the tremendous shift in how yoga is practiced and perceived in the US. In this follow up to their previous conversation about the history and future of the Yoga Alliance, Leslie shares his background and yoga origin story. He and Mado also discuss the ways in which the birth of the fitness industry paved the way for what we in the west know yoga to be today.   Episode Highlights:   Leslie’s recommendations for people looking to work as a full-time yoga teacher Leslie’s personal yoga story  How the rise of the fitness industry directly influenced yoga as we know it in the US  Whether someone is or isn’t doing “real yoga” if they came to yoga through fitness  Thoughts on the Yoga Alliance’s new standards  The origin of the Leslie’s esutra email list and the original dialogue he started around the Yoga Alliance standards years ago  Links & Resources   Join the Yoga Teacher Resource Email List and Get 100 Yoga Class Themes Free Leslie Kaminoff’s Yoga Anatomy website  Episode 46: Leslie Kaminoff on Teaching Standards and the Yoga Alliance Episode 60: Yoga Alliance CEO on their new standards with Shannon Roche Leslie’s public statement after new standards announced E-sutra post with original Yoga Alliance dialogue 

5 Steps to (Re)claim your personal practice

Maintaining a consistent home yoga practice is one of the most common challenges for yoga teachers. In this episode, Mado shares the strategies she is currently using to re-establish the habit of home yoga practice after her recent travels. She also talks in detail about the science-based reasons why we struggle with our personal practice, even if we have a ton of integrity in other areas of our lives. Also included are some techniques you can easily implement to reclaim your personal practice.     Episode Highlights:   Mado’s definition of a home yoga practice The true value of home practice for yoga teachers  Why maintaining a personal practice is such a challenge for teachers 5 steps you can take to establish or re-establish the habit of home practice Information and resources about the human brain and how it applies to having a consistent home practice  Links & Resources   Join the Yoga Teacher Resource Email List and Get 100 Yoga Class Themes Free The Power of Habit by Charles Duhigg Atomic Habits by James Clere The Willpower Instinct by Kelly McGonigal 

5 lessons I learned from filming a video series

Mado steps outside of her comfort zone to film a video series and then goes behind the scenes to share the lessons she learned while shooting the videos. If you’ve been thinking about creating videos of your own, this episode will help you get through the learning curve of using a new technology with less stress and more success.    Episode Highlights:   The thought process and intention behind the video series.  The 5 main lessons I learned from the experience The things I plan to do differently in the future Equipment used to film the videos  The process for editing and releasing the videos   Stay tuned to the very end of the episode where I share one bonus lesson that applies to any project you might undertake for your business. Links & resources Get the video series sent to your inbox Sign up for the mastermind group   Technology I recommend Neewer Ring Light Neewer Ring light; The cheaper version ATR USB 2100 Microphone

Building a following as an introvert (on air coaching call)

Introverts make fantastic yoga teachers, but we have a few extra challenges to face when it comes to building a following.  New Zealand based yoga teacher Dayna Edge is wondering whether she should open her own yoga studio or focus more on private and corporate classes. She recently resigned from her administrative job and is now looking to pursue her passion and teach yoga full time. She wants to have access to a wider range of people she can work with than she had at her previous job, but she is new to the area and an introvert to boot. Episode Highlights: Building a student base as an independent teacher (and an introvert) Tips for teaching yoga when you move to a new city.  Strategies for gaining corporate clients and how to market to that group of people. Specific action items for networking and building relationships in a local yoga community.  What level of importance social media play in establishing a private, one-on-one yoga business.   Links and Resources:  Individual and group coaching with Mado Join the Yoga Teacher Resource Facebook Group  Get on the Yoga Teacher Resource Email List  

Beyond Mailchimp; advanced email marketing for yoga teachers.

Mado shares her experience with switching email marketing service providers, why she made the change from Mailchimp to Convert Kit, and her tips and recommendations for yoga teachers looking to begin using an email service as well as those who are ready to maximize their email marketing.    Episode Highlights:   Why and how yoga teachers might want to use email marketing Mailchimp’s limitations and reasons for switching to ConvertKit  What the process of switching was like including migrating a contact list  Mistakes Mado made along the way and what she wishes she I had done differently Recommendations for the less tech savvy yoga teachers   Links and Resources:   Individual and group coaching with Mado Episode 16 “Email Newsletters Are Dead, Long Live Email Marketing.” Episode 66 “Recent MailChimp Changes with Peter Akkies” Join the Yoga Teacher Resource Facebook Group  Get on the Yoga Teacher Resource Email List

Recent MailChimp Changes with Peter Akkies

Mailchimp is the most popular email marketing platform for yoga teachers. In this week’s episode, email marketing expert Peter Akkies joins Mado to talk about how Mailchimp’s recent changes to their platform will impact yoga teachers specifically.  Episode highlights: Overview of email marketing, how it has changed, and what is currently trending and effective.  How yoga teachers can utilize email marketing to grow their classes.   What the recent changes to Mailchimp’s services mean for yoga teachers.  Ideas for partnering with yoga studios in your marketing efforts.   Email marketing tips for the less tech-savvy yoga teachers.  The long term thinking needed for building your yoga business and how it applies to email marketing  Alternatives to email marketing and why you might choose not to use email in your marketing efforts Tune in for next week’s episode for information on switching to another email provider if you’ve outgrown Mailchimp.  Links and Resources  Episode 16 “Email Newsletters Are Dead, Long Live Email Marketing.” Email Marketing for Yoga Teachers Course with Peter Akkies  Book: The Willpower Instinct by Kelly McGonigal  Join the Yoga Teacher Resource Facebook Group  Get on the Yoga Teacher Resource Email List

Yoga Energetics with Kelly Golden

Listen in on a practical and  inspiring conversation about how yoga teachers can go beyond the physical in their teaching  Kelly Golden, founder of virabhava yoga, shares how her teaching evolved in response to personal challenges and the surprising way her students responded when she changed her classes from hot power vinyasa to a more slow and subtle practice incorporating energetics.  Episode highlights: Accessible definitions of prana and energetics.  Why teaching about energy is a struggle for yoga teachers and also why it’s important.  What it means to cultivate a relationship with prana. How understanding energy, and cultivating our tools of internal feeling and measurement, can help in terms of the long term benefit of our practice.  Easy and practical ways to bring a relationship with prana into the classroom and share with our students. Practicing and teaching yoga from the perspective of energy as primary and how alignment and form can follow a direction of energy.  Examples of teaching a movement in different ways to have different effects.   Links and Resources:  Small Group Coaching with Mado  Pay What You Can purchase option for Kelly’s online program  Join the Yoga Teacher Resource Facebook Group  Get on the Yoga Teacher Resource Email List

Getting Comfortable with Being Uncomfortable [On-Air Coaching Call]

Allison is opening a yoga studio and came to Mado with questions about working with her staff of teachers and finding ways to feel more centered in her personal offering of yoga.    Allison feels called to work with people with injuries and often finds herself connecting with physical therapists and chiropractors. She also expresses that she is unsure about calling herself an expert and yet she feels like she has sufficient training, even to the point of feeling a little “trained out” or tired of doing trainings right now.   Listen in as Mado guides Allison through her questions and offers the following insights: Tips for marketing and naming your classes so that people are clear about who you help and how you help them. Ideas for reaching out to physical therapists, chiropractors, and massage therapists for finding people to work with.  The value of personal connection over virtual connection for networking and building relationships with physical therapists and chiropractors.  Developing a mentorship program as a studio owner to nurture relationships with teachers at the studio.  What it means to be in a “questioning place” with your yoga teaching.   What to do when you feel tired of yoga training and it feels aren’t really getting any new information.    Links and Resources  Strategy Sessions and Coaching with Mado Join the Yoga Teacher Resource Facebook Group Get on the Yoga Teacher Resource Email List

How Technology is Changing Yoga with Alex Haley

Alex Haley, meditation teacher and assistant professor at the University of Minnesota, joins Mado to discuss the intersection of mindfulness and technology and how those of us who are interested in wellness relate to technology and our tech-driven world. They also talk in-depth about how technology impacts our teaching of yoga and mindfulness, our students, and the people we love.  If you have questions or concerns about meditation apps and online teaching or are interested in how technology is changing our culture, you will appreciate this episode.  Insights shared in this episode: The benefits and limitations of meditation apps as well as current trends in apps.  Alex’s recommended apps and how he chooses his recommendations. The differences between using meditation apps vs having a teacher and a community to learn with. The business side of apps and online educational platforms for yoga and meditation teachers. Advice for yoga teachers to make sure they are getting fairly compensated on the online platforms. How yoga teachers can prepare and educate themselves about apps and how to use the technology in a practical and balanced way.   Citations Alex mentions in the episode: Mistretta, E. G., Davis, M. C., Temkit, M. H., Lorenz, C., Darby, B., & Stonnington, C. M. (2018). Resilience training for work-related stress among health care workers: results of a randomized clinical trial comparing in-person and smartphone-delivered interventions. Journal of occupational and environmental medicine, 60(6), 559-568. Adolph, K. E., & Hoch, J. E. (2019). Motor development: Embodied, embedded, enculturated, and enabling. Annual review of psychology, 70, 141-164.   Links and Resources  Fall group coaching mastermind program Offering Tree Website  Join the Yoga Teacher Resource Facebook Group Get on the Yoga Teacher Resource Email List