Yoga Teacher Resource Podcast

Staying centered while opening a yoga studio [on-air coaching call]

Kim is in the process of opening a yoga studio in an up-and-coming neighborhood in New York City. While she waits for her permits and paperwork to go through, she takes the opportunity to get some one-on-one coaching from Mado about her unique vision. In addition to being in an owner/administrative role, Kim wants to be a practitioner at her own studio. Listen as Mado offers some reflections and strategies to help her be successful as a new yoga studio owner.   Episode highlights:  How to be able to practice at the studio as the owner without getting overwhelmed by the day to day tasks and things that come up.  Bringing a yoga mindset into the experience of opening a studio. Creating structure in your schedule so that you get time to recharge.  Holding boundaries for ourselves in business and leadership roles. The importance of having a support person such as a manager or assistant and what skill sets to look for when hiring this person.  How to communicate with employees and clients and maintain integrity around your relationships. Suggestions for sales and promotions that have proven to work well for yoga studios. Links & Resources Join the Yoga Teacher Resource Facebook Group Sign up for Mado's email list and get a free download of 100 yoga class themes

How to sequence a 20 minute demo class

Mado shares her top 5 tips for sequencing a 20 minute demo class to audition for a teaching position. Stay tuned to the end of the episode for a special freebie for listeners. Episode highlights:  Why yoga studios ask for a 20 minute audition. How to do research for the teaching job you are hoping to get.  What to focus on when you don’t have enough time to sequence a full class experience.  Teaching techniques you can use in your demo and beyond. How to have a plan for if you start running out of time and can’t teach everything you prepared. Links & Resources Join the Yoga Teacher Resource Facebook Group Get a free downloadable cheat sheet based on this episode when you sign up for my email list.

Kelly McGonigal on the Joy of Movement

Health psychologist, Stanford University lecturer, and author Kelly McGonigal joins Mado for a  closer look at understanding the science behind the Joy of Movement from the perspective of a yoga teacher and yoga practitioner. The two also discuss how yoga teachers can use the information provided by the science to improve their classes and bring more joy to their students.  Episode highlights:  Kelly’s personal yoga story and what ultimately lead her to write the Joy of Movement. The therapeutic value of community and collective movement experiences.  How teaching yoga can build your skill sets in many different ways that often extend beyond the yoga classroom. Understanding why it feels so good to do yoga in a group experience according to science.  How to take this information and use it to structure your yoga classes and respond to your students in the moment.  Specific techniques to enhance the synchrony of the group and the direct experience of the joy of moving with others.  An introduction to the psychology of movement and how different postures affect our brain and mood.  How to help people begin and commit to joyful movement in their lives. Links & Resources Join the Yoga Teacher Resource Facebook Group Sign up for the email list and get 100 yoga class themes  Get more info about Mado’s Masterclass at Brevard Yoga Workshops that Wow online course waitlist  Purchase The Joy of Movement book 

3 steps to fill your classes

Amanda McKinney is a Marketing Coach with a passion for empowering yoga teachers to earn more money doing what they love. In this episode, Mado picks Amanda’s brain about the 3 steps you can take right now to get more people in your yoga classes.  Episode highlights: Approaches for brand new teachers as well as experienced teachers who are ready to niche down. What to do when you feel the pressure of building your yoga business.  How to apply yoga philosophy to your business.  Concrete steps to help get more people to attend your classes.  Advice for introverts with regards to marketing in person. What it is really like to build and maintain your own website  Links & Resources Join the Yoga Teacher Resource Facebook Group Sign up for the email list and get 100 yoga class themes  Amanda’s 5 Weeks to Confident Yoga Marketing course  Schedule a complimentary 30 min call with Mado

How Miranda tripled her yoga business in one year

Miranda Peterson has had an impressive 2019: she more than tripled her yoga business revenue from the year before. But that’s not the only result she’s seen from hiring Mado as her coach and mentor. In this special episode, you get a behind the scenes glimpse of what it’s like to work with a coach long term including: The process and what happens when you narrow down your niche. Addressing major concerns and challenges head on with support. How having a coach helps with confidence both as a yoga teacher and business owner. The unique experience of having someone who intimately understands your business as a sounding board and to celebrate your wins with. Understanding what makes a coach the right coach for you.  Exploring money mindset and our relationship with money as yoga teachers.  Tune in next week for a much requested topic: how to fill your classes with guest Amanda McKinney.    Links & Resources Schedule a free 30 minute clarity call  Join the Yoga Teacher Resource Facebook Group Sign up for the email list and get 100 yoga class themes 

How to get the word out about your workshop [On-air coaching call]

Cari Moskow is a yoga teacher from Atlanta, GA who loves teaching workshops, but feels overwhelmed by the task of promoting them. In this on-air coaching call, Cari and Mado talk through her intended audience and how to create simple systems for marketing her workshops that will be more efficient and effective.  Episode highlights:  Marketing on the fly vs. having a marketing plan.  The value of having a system that includes a promotional calendar.  What “batching” your work means and how to use this method for increasing efficiency in your promotion efforts. Narrowing down your niche so that your marketing can have more of an impact on the specific students you are wanting to attract to your workshops. How and why to use social media schedulers. Register for my upcoming LIVE masterclass: 3 Keys to a stellar yoga workshop masterclass  Links & Resources Episode 84: The difference between yoga class and yoga workshop Episode 85: How to choose a workshop topic Episode 86: Four types of successful yoga workshops   

Four types of successful yoga workshops

There are four basic types of yoga workshops that have a proven track record for consistently attracting students anywhere in the world. In this episode, Mado explains each type in detail including why you might choose one over the other and the upsides and downsides each.   New freebie for listeners: Get a free download of 100 yoga workshop ideas when you sign up for Mado’s email list.    Episode highlights:    The different kinds of yoga workshops and which ones tend to get a lot of registrations.  How to decide which type of workshop is right for you. The best ways to promote the different types of workshops. Tips for collaborating with another person on a workshop.    Links & Resources REGISTRATION NOW OPEN: 3 Keys to a phenomenal yoga workshop masterclass  Episode 84: The difference between yoga class and yoga workshop Episode 85: How to choose a workshop topic

How to choose a workshop topic (on-air coaching call)

Chasity Burleson is a brand new yoga studio owner in Asheville, NC looking for guidance in creating workshops to help her students go a little deeper with yoga philosophy. Listen as she gains both clarity and strategy in this on-air coaching call with Mado.    New freebie for listeners: Get a free download of 100 yoga workshop ideas when you sign up for Mado’s email list.    Episode highlights:    How to validate your workshop idea. How to choose a name for your workshop. Examples of effective structures for posture workshops.  Ways to structure the actual workshop content.   Links & Resources   Get the brand new 100 yoga workshop ideas download  

The difference between classes and workshops

Learn the essential differences between yoga classes and yoga workshops and how understanding them can help improve your teaching and help your students see the value of both types of offerings. New freebie for listeners: Get a free download of 100 yoga workshop ideas when you sign up for Mado’s email list.  Episode highlights:  How knowing the differences between weekly classes and workshops can help you market your classes more successfully.  Side by side comparisons on the frequency, structure, and duration of classes, vs workshops Information-based vs experience-based workshops and why you’d want to offer one or the other.  The unique opportunities workshops offer yoga teachers.  How to name & price your workshops.  Links & Resources Sign up for Mado’s email list & get 100 yoga workshop ideas download Join the Yoga Teacher Resource Facebook Group  

Yoga philosophy for pain care with Marlysa Sullivan

Philosophical and neurophysiological perspectives for people in pain -  the last of a three part series on yoga and pain science with the editors of the book, Yoga and Science in Pain Care.  Marlysa is a physiotherapist, yoga therapist, Assistant Professor in Yoga Therapy and Integrative Health Sciences at Maryland University of Integrative Health, and holds an adjunct position at Emory University, where she teaches the integration of yoga and mindfulness into physical therapy practice in the DPT program.  Stay tuned to the very end of the episode for a chance to win a copy of the book. All entries need to be submitted by midnight on Tuesday December 17th, 2019.   Episode highlights:  How yoga philosophy relates to pain care and what it offers for working with people in pain.  Using scientific language vs. using the yoga language – how both are helpful and when to use them.  Reductionist thinking as a tendency of scientific language and how yoga philosophy can counterbalance this tendency.  How yoga teachers can be responsible in our relationship to science and communicating the many benefits of yoga to the public.  What it means to approach yoga therapy top down or bottom up and examples of each  Specific examples of how to bring yoga philosophy frameworks into your yoga classes and how it serves people in pain.   Links & Resources Marlysa’s website  Purchase the book, Yoga and Science in Pain Care Join the Yoga Teacher Resource Facebook Group Sign up for the email list and get 100 yoga class themes  Enter the book giveaway on Instagram