Branding basics for yoga teachers

Self promotion is a challenge for many yoga teachers. It feels counterintuitive and contrary to the tradition of service and spiritual practice we know and love. Even trying to wrap our head around the concept of branding, while also managing the day-to-day aspects of teaching yoga, can be a bit overwhelming. The purpose of today’s episode is to offer clarity and a grounded approach to branding for your yoga business.

I am joined by one of my long time coaching clients, Miranda Peterson. Miranda is a yoga teacher and a digital marketing and branding expert. She understands the unique challenge of needing to stand out in an oversaturated market while also being true to your passion and your practice.

We cover a lot of ground including:

• What is branding and how is this different from marketing, graphic design, and PR?
• Common mistakes yoga teachers make with their branding.
• How to decide whether to DIY or hire someone.
• Tips to get started and basic design principles.
• The #1 thing to consider when creating your personal brand.

Links and Resources:

Podcast episode on finding your niche

Three steps to a sustainable and ethical yoga business with Joe Pace

Big Magic by Elizabeth Gilbert

Miranda’s website

Sign up for a clarity call with Mado

Join the Yoga Teacher Resource Facebook Group

Get on the Yoga Teacher Resource Email List

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